The Root of Everything

This article is a behind-the-scenes look at the editorial process of creating Now or Never Magazine — the planning, design decisions, and creative challenges involved in building a cannabis culture publication from scratch.

Key Takeaways

• Creating the magazine required balancing journalistic depth with world-class visual design
• Every chapter was crafted to reflect the unique personality of each interviewee
• The author chose to publish in English to reach a global audience
• Editorial quality and attention to detail were prioritized at every stage
• The goal was to share knowledge and perspectives on cannabis with the broader public

The Process

At first, I never imagined that creating a magazine would be so complex and challenging. Only after diving into the process, step by step, did I realize that success required more than just "doing the work." It meant "thinking through every detail," from advance planning to on-the-spot decisions at each stage.

Every step of the process involves careful attention to "details" and "steps" to ensure each section moves towards its goal with clarity. My main objective was to ensure that readers gain "knowledge" from each feature and feel the unique style and identity of each interviewee.

Design and Vision

I placed particular emphasis on "design" and "visuals," aiming for a world-class look. To make the work more accessible globally, I decided to publish in English, believing that "content," "visuals," and "language" are key to reaching a wider audience.

The goal wasn't just to reach a niche group, but to spread "knowledge, understanding, and a perspective on cannabis" to the broader public.

Read More in the Magazine

The full editorial journey — including the design process, visual decisions, and behind-the-scenes photography — is documented across all six chapters of Issue 1.