The Beginning
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November 2024

The Beginning

Now or Never 1st

This article tells the origin story of Now or Never Magazine — how a desire to document Thailand's cannabis culture evolved into a six-chapter publication built from months of fieldwork across Bangkok and southern Thailand.

Key Takeaways

  • The magazine started as a desire to record diverse cannabis culture journeys in one place
  • Research involved traveling across Thailand gathering stories, perspectives, and visual material
  • Issue 1 is divided into six chapters, each with its own editorial voice and visual style
  • The editorial philosophy balances structure with creative freedom
  • The magazine is designed as a gateway to a larger journey for each reader

The Spark

The beginning of the journey was simple. I wanted to create a book — not just as a published work, but as a record of many different journeys converging into one place: the magazine.

I have traveled through many paths, places, perspectives, and sources of information. Each of them became a waypoint on a compass, guiding me in how to shape this magazine.

Six Chapters

In the end, I decided to divide the contents into six chapters. Each has its own flavor and style — no strict rules, just pages filled with soul and passion. The goal was to ensure the chapters balance each other, like sailing: sometimes you travel with the wind, sometimes you row. But in the end, you move forward toward your destination.

An Invitation

Now or Never 1st is not just a magazine. It's a gateway to a journey — one that may feel familiar or completely new to each reader.

Whoever joins this journey will be able to feel the sincerity in every memory shared.

This is our journey. And soon, it will be your turn to set sail.

Read More in the Magazine

All six chapters of Issue 1 are available in print — each one a unique exploration of Thailand's cannabis culture.